Archive for the ‘Points of view’ Category

posted by on Points of view

In a former life (or part of my life at least) I worked on a client campaign to promote baby bottles. I remember their point of view as being – yes breast may be best, but not everyone is able to do so, in which case bottles are the means to feed your baby, and their particular bottles had teats designed to be beneficial orthodontically (as the baby’s mouth develops and teething starts). And yet there was outrage from certain sectors of the breast is best campaign that we’d ever try to promote an alternative.
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